Powder paints by any other name, allowing you to mix your own colours and amounts - they use ground up pigments so the colours are often better and more vibrant than other pre-mixed paints you can buy.
Reeves do good ones - http://www.artifolk.co.uk/catalog/products/childrens_painting_and_sketching/reeves_tempera_poster_powder_paint_500g.htm
Trying to remember the make of the ones at dd’s school as they are excellent colours, it may come back to me 
These are what they use to cover each other at the Indian Holi festial celebrations, very colourful.