I have a very small business making 100% organic soap, both liquid & bars. Things are going slow at the moment because I am determined not to get into debt to get the business off the ground so it is taking time to build it up. In the few shops that carry my stock, it is flying off the shelves which of course is great.
At the moment, I don’t have the buying power to buy my oils in massive bulk so, as you all know, the organic oils are very expensive. I use coconut, olive, sunflower & shea in my soaps & they are the main ingredients. The only other things that are added are essential oil fragrance & sometimes other organic oils such as calendula. These are literally the only ingredients. No preservatives or “naturally derived” chemicals.
Finally, I get to my problem. Organic oils are more expensive every time I go to buy. The standard mark up in retail for these products is 50% at least & obviously there is a ceiling price that people are willing to pay. I’m barely covering costs at the moment & am considering switching to non-organic oils. Just as an example, there is one particular oil that I can get for £10 a litre but it is £20 for half a litre organic so there is a huge difference with some oils.
So my question is, would you be more likely to buy a soap product that is 100% purely natural which is cheaper (say £3.99) or the same product that is 100% organic but more expensive (£5.99) (same ingredients in both, just one has organic ingredients)?