I had been searching for ‘the perfect natural deodorant’ for about five years when I finally started making my own. The main objective was effectiveness because I found all of the options I tried to be so disappointing. I also wanted to create a brand that would compete with mainstream options, because I felt like many women were afraid to make the switch because of how most natural brands looked at the time (very different from drugstore antiperspirants!)
BEST BEAUTY ADVICE
Drink water and sleep plenty. So cliché, but so very true.
DESERT ISLAND PRODUCT
BYBI Beauty Bakuchoi Oil
WHAT’S NEXT FOR YOUR BRAND?
We have a couple of new products in the pipeline, but my mission is just to keep on proving that natural deodorants can be the norm. With products like ours, it really is such an easy swap to make and it has so many benefits.
TAKE ACTION AT HOME
• Choose a plastic free natural deodorant.
• Keep a bottle of apple cider vinegar handy - has so many uses. A hair clarifying rinse, facial toner, great on spots, foot soak…and many, many more. Be sure to dilute it though.
• Try organic sanitary wear, or a reusable cup.