Joining the company was, she says, a culmination of everything she had learnt up until that point - having grown up on a farm, learning how to make natural remedies from her herbalist grandmother, whilst watching her mother care for her patients as a community doctor, Jayn found all this at Weleda and felt as though she had come home. Now mum to two teenage boys, Jayn lives in rural Derbyshire with her family and dog Bella. An energetic activist for responsible business, and a campaigner for ‘cleaner beauty’, Jayn consistently appears in the top spots of the UK’s ‘Who’s Who in Natural Beauty’, and is Chair of the Sustainable Beauty Coalition.
MY MORNING ROUTINE
My morning routine has changed massively in the last year or so and I hope it doesn’t revert back to lots of travelling, very early starts and commutes. These days (apart from the school run at 7.30am) my mornings are relatively serene once I have deposited the teenagers at the bus! Regular routine and structure to my day is something I work hard to establish, partly because I don’t seem to need it – I’m quite happy burning the candle at both ends but of course that isn’t sensible nor healthy. I try to get up early and have at least 30mins on my own before the day starts. My perfect morning would include an hour’s meditation or walk, but sadly life isn’t perfect in our house during the week! My skincare routine is quite simple – I shower and body brush, indulge in some lovely Weleda products selected depending on my mood (citrus for a zesty start to the morning, wild rose for comfort, arnica for energy), cleansing my face using our amazing foam cleanser (the smell is divine) followed by our new prickly pear moisturiser which I am a recent convert to. Working from home has meant I can now breakfast midmorning, which seems to suit me better, and it is always oat-based – at the moment fresh fruit, yoghurt and homemade muesli which is so simple to make!
OUR BUSINESS PLANS
For the rest of the year we will be celebrating our Centenary, and to mark this remarkable milestone we’ve pledged to plant a Forest of a Million Trees, to help combat climate change. We’ve teamed up with the charity TreeSisters to plant trees where they are most urgently needed - to reclaim endangered rainforest, prevent soil erosion, protect natural habitats, support local communities in some of the poorest countries in the world, and empower women in the workplace. The charity funds tropical reforestation projects globally with a focus on initiatives either run by women or supporting women around the world. We have already planted over 106,000 trees, so we are well on the way! Trees are vital to Weleda in all sorts of ways: they provide structure and shade in our herb gardens, and they’re also a source of precious ingredients - from birch leaf extract, leaf oil from silver fir needles, willow bark and horse chestnut bark extracts, myrrh resin extract, apricot and almond seed oil from organic orchards, lemon peel oil from Mediterranean citrus groves, nut oil from argan forests, the buttery goodness extracted from the nut of the Shea tree or coconut palm, to fruit from sloe berries or blossom extract from blackthorn trees, and even the tree pollens that go into our homeopathic Mixed Pollen remedy, we wouldn’t be Weleda without trees! So this initiative is really meaningful for us, as a way to give back.
3 THINGS ABOUT WELEDA
We’re a Swiss brand - not German - and we were founded by a remarkable female doctor, Ita Wegman, who collaborated with scientist Rudolf Steiner to pioneer a more holistic approach to health and wellbeing a century ago, at a time when very few women were working in medicine.
Despite our Swiss roots, we’re a very British company too and have been based here since 1925.
Weleda has sustainability at its core, and always has, which is very unique – we have committed to ‘working in harmony with nature and the human being’ since day one - and we aim to be carbon neutral by next year.
FIND THE RANGE weleda.co.uk