Issue 99 is out now

Bright & colourful organic clothing for little ones!

4 Reasons to Love Frugi Organic & Ethical Clothes

  1. Clever designs help make our products last even longer and add that extra Frugi charm. There's plenty of clever designs to explore...Cut4Cloth, Grow with Me, Reversible, Easy Dressing and even Interactive!
  2. Organic cotton is kinder to delicate skin. No nasty chemicals or pesticides are used in organic cotton farming.
  3. Organic cotton is durable and lasts so much longer, enabling you to hand down Frugi clothing for generations!
  4. Every year we give 1% of our turnover to charity through our project Little Clothes BIG Change.


Welcome to Frugi!

We have a story to tell and a mission to accomplish - to show that superb design, great ethics and passionate people can help to change the world!

Kurt and Lucy first launched Cut4Cloth in 2004 from a need to find clothes that fitted over their son’s cloth nappies. They also wanted to show the world that you can create a great brand whilst upholding strong ethical and environmental values. 15 years and a re-brand later, Frugi is the UK’s leading ethical and organic children’s clothing brand!

We make bright and colourful clothing for little ones from tiny baby all the way up to 10 years. We also have a clever range of maternity & breastfeeding clothing for mums!

We only use organic cotton grown by farmers we trust, our outerwear is made from recycled plastic bottles and we’re always looking for new ways to innovate and explore.

We donate 1% of our turnover to charity each year, supporting children’s charities who are making a positive difference to the lives of little ones through our charity project Little Clothes BIG Change.

Love Frugi Organic & Ethical Clothes?