Issue 100 is out now

Main ISARA and LennyLamb retailer in the UK, 2 of the top quality brands developing ergonomic baby slings and carriers.

5 Reasons to Love Happy Hugs

  1. Happy Hugs is a family-run business that aims to offer you more than just a sling or a carrier. We are really passionate about what we do and believe that offering personalised support is essential in our business.
  2. As trained babywearing consultants, our promise is to be not just another retailer, but to offer an outstanding level of customer service, assessing and recommending products tailored to every dyad’s needs, as we all have different needs and expectations.
  3. And we are selling not just another carrier, but a way of creating connections, building bonds and confidence, raising happier kids.
  4. Carried babies are calmer and happier, feeling comforted and unconditionally loved, while you remain physically active and in the same time having your baby closer for cuddles and kisses, building a better emotional connection between yourselves.
  5. Every product that we sell comes with free 20 min. online / telephone consultation to help you with adjustments and any other questions you might have. Plus unlimited after sales support.


Happy Hugs is the main ISARA and LennyLamb retailer in the UK, with the widest product portfolio from the current model ranges and the latest design collections. We can also special order any product that you might be interested in and we don’t have it, providing it is in stock with the manufacturer. That will save your time and money, as we offer free shipping within the UK.

Our product range includes woven wraps, ring slings, all-in-one buckle carriers (from newborn to 3/4 years), half buckle carriers, toddler buckle and onbuhimo carriers, preschool carriers as well.