WE LOVE FRUGI

Frugi started life as a ‘Eureka’ moment when founders Lucy and Kurt struggled to find clothing to fit over their son’s cloth-nappied bum. Frugi means ‘Fruits of the Earth’ in Latin. The company uses organic cotton, and all outerwear is made from recycled plastic bottles. They are always looking for new ways to innovate and explore and have a wonderful supportive, uplifting community you can join! welovefrugi.com

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THE BONNIE MOB

We love the ethos of this Brighton based company: The Bonnie Mob represents the fearless and the fun-loving. The spirit of freedom and the wildness of childhood. For the den builders, the wildlife hunters, the felt-tip masterpiece makers... Playful clothes from newborn snuggles to seven-year old explorers that spark imagination and go on never-ending adventures - a touch of handmade, a pinch of vintage and a whole heap of durability. thebonniemob.com

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PETIT PLI

This innovative clothing company creates clothes that grow up to seven sizes using special patented technology. Made from recycled materials, produced to last, and perfect for adventures. Imagine if your child’s wardrobe could cost less and be instrumental in halting environmental damage. What if clothing is without gender and is so versatile it adapts to a wide range of activities and purpose? Petit Pli is answering these questions. shop.petitpli.com

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LITTLE GREEN RADICALS

Back in 2005, Little Green Radicals began with the simple idea of making beautiful children’s clothing. For founder Nick, nothing is truly beautiful unless it is made the right way. From the beginning their clothes have always been organic and Fairtrade. Today, the bags used to protect clothes are 100% compostable, made from (GM free) corn starch. Postage bags and wrapping paper are made from paper and all tags etc are made from organic cotton. littlegreenradicals.co.uk

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PICCALILLY

Piccalilly are a British childrenswear brand designing organic clothing suitiable from newborn up to ten years. We love the bright, full of beans prints! The company aims for gender neutrality in their colourways and print designs. The bottoms are designed to fit over both cloth nappies and everything is free from harmful chemicals. Check out the new seaside print with buckets, spades and snorkels and the bombastic flower meadow design. piccalilly.co.uk

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POLARN O’PYRET

Sustainable Swedish kidswear since 1976. These clothes are made for play and made to last. Over 85% of the collection is made from organic cotton or recycled materials. The company ethos is “Let kids be kids!" These are clothes that keep children warm, dry or cool, that aren’t tight or restrictive, and fit really well. They make the best and most comfortable clothes with functional fabrics and the most ingenious solutions. polarnopyret.co.uk

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