Founded in 2023 by nutritionist and certified life coach Laura Capewell, the brand combines carefully selected plant-based ingredients with credible science, creating products that fit naturally into daily life. The growing range supports people through changing life stages, from teenage and adult skin concerns to menopause, healthy ageing and whole-body wellbeing. Supplements are vegan and cruelty-free, with ethical production and sustainability central to the brand’s approach.
What is your morning beauty routine?
My morning beauty routine is quite simple and starts from within. I always drink a large glass of water before my morning coffee to rehydrate after sleep, and take my Arella supplements. Then it is a straightforward skincare routine and, whenever possible, some fresh air. I am a great believer that small, consistent habits make the biggest difference.
What does the future hold for your company?
Arella continues to develop its portfolio around everyday needs and key life stages. Further launches are in the pipeline, extending the brand into new areas of daily wellbeing while remaining rooted in plant-based ingredients, credible science and easy-to-use formats. I am incredibly proud that all three products have now been recognised in The Green Parent Natural Beauty Awards.
‘‘I wanted to develop an effective alternative to traditional marine and bovine collagen that supports the body’s own collagen production.”
Laura Capewell
3 things about Arella we should know
- I created Arella Collagen following my own experience of living with Crohn’s disease. My journey back to health gave me a deep appreciation of the importance of nourishing the body from within. Having also followed a plant-based lifestyle for many years, I wanted to develop an effective alternative to traditional marine and bovine collagen that supports the body’s own collagen production.
- Arella Pause was developed after I was plunged into early menopause following an unexpected hysterectomy. The experience drove me to create the kind of straightforward, effective and plant-based support that I couldn’t find at the time.
- Arella Skin began with my four daughters, who have all experienced skin concerns at different ages. I became increasingly interested in the connection between skin, hormones and gut health, and created an easy-to-take gummy for teenagers and adults navigating everything from breakouts and hormonal fluctuations to changes in the skin during midlife.
Find Arella's winning products in The Green Parent Natural Beauty Bible 2026 here.
